With Fruits and Veggies, More Matters


So you’ve been trying to eat right, working to fit in your “5 a day” servings of fruit and vegetables. Well, the government has some news for you: Forget five a day. More is better.

The CDC and the Produce for Better Health Foundation have launched a national campaign with the message, “Fruits & Veggies — More Matters.”

The new slogan replaces the old “5 a Day” campaign, which dates back to the early ’90s. The reason? Under the U.S. government’s latest food guidelines, five servings of antioxidants, vitamins, minerals, fiber, water, complex carbohydrates, and protein. Not only that, but they’re naturally low in sodium and calories, cholesterol-free and virtually fat-free.

“A balanced diet rich in fruits and vegetables is your best defense against overweight, the weight-control benefits of fruits and veggies are especially important. Fruits and vegetables contain plenty of fiber and water to help you feel full, and thus prevent overeating. Substituting fruits and vegetables for “empty calorie” foods that offer little nutritional value can really make a difference in your weight, says Pivonka.

Beyond that, she says, fruits and vegetables can simply help you feel better.

“In our consumer research, we found that people who ate lots of fruits and vegetables had more energy and felt better,” says Pivonka.