Why Multitasking Isn’t Efficient

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Kris Oser, 37, of Hastings-on-Hudson, N.Y., is an email fiend. A single mother and director of communications for a market research company, she has to be immediately accessible to executives and the news media.

That means Oser is often on the phone and messaging several people at the same time — and that can lead to trouble. In one recent gaffe, she mistakenly emailed a reporter at The Wall Street Journal instead of her best friend, asking her to pick up Oser’s daughter from school.

The Multitasking Myth

“Speed is the modern, natural high,” says brain can’t focus.

  • Wean from screens. Resist email, the Internet, texting — anything that’s not essential to the work you’re doing right now.
  • Ban boredom. Try to do what you love and what matters most. Organize your life around this principle, and you won’t be tempted away from the task at hand.